Stuck on What to Post? Try This Simple Content Strategy

As a podcaster or digital content creator, you know that visibility is key. But what happens when you sit down to post on LinkedIn, Twitter, or Instagram and draw a blank? You know you should be posting regularly, but what should you post?

If you've ever felt this way, here’s a simple prompt to break through the creative block:

"What can I post today that would be helpful to someone?"

This mindset shift makes content creation easier and more impactful. Instead of feeling pressure to promote, you’re focusing on serving your audience.

Why This Works

Your listeners, followers, and peers follow you because they find your insights valuable. By shifting your focus from “I need to post something” to “How can I help?” you:

Provide real value instead of just filling space.
Stay consistent because you always have a reason to post.
Strengthen audience engagement by addressing their needs.

What This Looks Like for Podcasters and Content Creators

Not sure what “helpful” looks like in practice? Here are some post ideas that align with this approach:

1. Share a Resource You Love

Did you read an insightful article, discover a helpful tool, or listen to an inspiring podcast episode? Share it! Bonus points if you add your own commentary—how did it help you, and how could it help others?

Example: "If you're struggling with podcast monetization, check out this episode of [Podcast Name]. They break down sponsorship strategies in a really clear way. Here’s my biggest takeaway..."

2. Post a Quote That Resonates with You

Quotes are powerful, but they’re even more valuable when you add context. Instead of just sharing a quote, explain why it resonates with you and how it applies to your creative journey.

Example: "'You don't have to be great to start, but you have to start to be great.' This reminds me of my first podcast episode—imperfect but necessary. What’s something you started before you felt ready?"

3. Give Your Take on Industry News

Stay relevant by engaging with news and trends in podcasting, social media, or content marketing. React to a platform update, an industry report, or a debate happening in your niche.

Example: "Spotify just announced new podcast analytics tools. Here’s why I think this could be a game-changer for independent creators..."

4. Shout Out an Event or Community

Whether you’re attending a conference, speaking on a panel, or joining a networking event, share it! It not only spreads the word but also shows you’re actively engaged in your industry.

Example: "Excited to be at Podcast Movement this week! If you’re here, let’s connect. What sessions are you most looking forward to?"

5. Answer a Question Your Audience Is Asking

What’s something people often ask you? Turn your answer into a post. If you’ve received the same question multiple times, chances are more people need that answer.

Example: "A lot of new podcasters ask me how to get their first listeners. Here are three strategies that worked for me..."

Keep It Simple & Show Up Consistently

The best content isn’t always the most polished or elaborate—it’s the content that helps. Next time you feel stuck, ask yourself: What can I post today that would be helpful to someone?

Try this approach for a week, and you’ll not only have more to post, but you’ll also build a more engaged and loyal audience.

What’s something helpful you can share today? Drop it in the comments!